Business Communication: BBS Second
What is a press release? Write its importance and basic elements.
Answer:
- An official Statement of any organization
- To announce important news
- News about an event, product or service or certain changes
- Focused information or message
- Related to news report to make it public
- Follows journalistic frame work
- Types are general, event, launch, product, personal news release, etc.
Basic Elements of Press Release are:
- Head: related with the name and logo of the organization
- Dateline: Date of Press release
- Headline: Major issue of the release
- 1st Paragraph: Synopsis of the release
- Body Paragraph: Further Explanation of your press release
- Boilerplate: Background information about the organization
- Ending: Used for longer messages
Importance of Press Release
- Way to reach Media
- Effective way to communicate organizations’s message
- To build relationship with journalists
- To share company’s products and services
- To stop the flow of negative message about the company