Business Communication: BBS Second
What is a press release? Write its importance and basic elements.
Answer:
- An official Statement of any organization
- To announce important news
- News about an event, product or service or certain changes
- Focused information or message
- Related to news report to make it public
- Follows journalistic frame work
- Types are general, event, launch, product, personal news release, etc.
Basic Elements of Press Release are:
- Head: related with the name and logo of the organization
- Dateline: Date of Press release
- Headline: Major issue of the release
- 1st Paragraph: Synopsis of the release
- Body Paragraph: Further Explanation of your press release
- Boilerplate: Background information about the organization
- Ending: Used for longer messages
Importance of Press Release
- Way to reach Media
- Effective way to communicate organizations’s message
- To build relationship with journalists
- To share company’s products and services
- To stop the flow of negative message about the company
2 Comments
Business communication
Wow, awesome blog format! How lengthy have you been blogging for?
you made blogging glance easy. The total look of your website is magnificent, as neatly as the content!
You can see similar here ecommerce