How to write product information? BBS First Business English

How to write product information?

When writing product information, it is important to include important details such as product features, benefits and specifications.

In addition, it may be helpful to include information about your target audience and how your product will address their needs. It’s helpful to organize information in a clear, readable format, such as: Bullet points or headings.

Using high-quality images and videos also enhances your product information and helps your customers visualize your product. It is also important to proofread and edit information to ensure its accuracy and readability.

Sample of writing product information

Product Name:

Ultra-Comfortable Pillow

Features:

a. Made with premium quality memory foam for maximum support and comfort

b. Adjustable height for customizable support

c. Hypoallergenic and dust mite resistant for a healthier sleeping environment

d. Removable and washable cover for easy maintenance

e. Comes with a carrying case for convenient travel

Benefits:

a. Provides proper spinal alignment and relieves pressure points

b. Helps to reduce snoring and improve breathing

c. Maintains its shape and support throughout the night

d. Suitable for all sleeping positions

e. Increases your overall quality of sleep

Specifications:

Material: Memory Foam, Polyester

Dimensions: 24 x 16 x 4-6 inches

Weight:2.5 pounds

Color:White

Target Audience:

a. People who suffer from neck pain or discomfort

b. People who snore or have difficulty breathing while sleeping

c. People who want to improve their overall quality of sleep

The Ultra-Comfortable Memory Foam Pillow is designed to provide the perfect balance of support and comfort for a restful night’s sleep. Made with premium quality memory foam, this pillow adjusts to the shape of your head and neck, providing proper spinal alignment and relieving pressure points.

The adjustable height feature allows you to customize the support to your specific needs. The pillow is hypoallergenic and dust mite resistant, making it a healthier sleeping environment. The removable and washable cover makes it easy to maintain, and it comes with a carrying case for convenient travel. With the ability to reduce snoring and improve breathing, the ultra-comfortable memory foam pillow is perfect for any sleeping position and improves overall sleep quality.

Rules to Write product information

A. Be clear and concise.

B. Use plain language and avoid jargon and technical terms that may confuse customers.

C. Highlight key features and benefits.

D. Clearly identify your product’s unique selling points and how it addresses customer needs.

E. Add important details and specifications.

F. List dimensions, weights, colors, and any other relevant information your customers want to know.

G. Use high quality images or videos:

H. Visual aids help customers understand your product better and make it more appealing. Be honest and transparent:

I. Be honest about product capabilities and limitations.

J. Use a consistent and organized format.

K. Use bullets and headings to make information easier to read and navigate.

L. Proofreading and Editing:

M. Make sure the information is accurate and free of errors, spelling errors, and grammatical errors.

N. Customize your language.

O. Use tone and language appropriate to the audience and platform where the information is being shared.