BBS Second Year Question with Solution: Business Communication
BBS Second Year Question: Business Communication (MGT 205) (New Course)
TRIBHUVAN UNIVERSITY
2079
B.B.S. 4 Yrs. Prog./ II Year / MGMT
Full Marks: 100 Time: 3 hrs.
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Attempt ALL the questions.
Group ‘A’
1. How do you evaluate human sensibility towards the non -human in Lekhanath Poudyal’s “The parrot in the Cage”?(5)
2. Alfred North Whitehead in “Religion and Science” discusses how science and religion are related. To what extent do you agree with his views? (5)
3. What is the basic problem exposed in W.H. Auden’s poem “The Unknown Citizen”? (5)
4. In James Joyee’s story “Eveline”, Eveline, the protagonist, lacks courage to flee from her domineering father and seek her happiness. Do you think women in your society are also trapped by passivity, fear, and obligations like Eveline? OR (10)
Brigid Brophy in ‘The Rights of Animals” refutes arguments in favour of hunting raising animals for food, and using them for laboratory experiments, Illustrate the writer’s arguments and write, to what extent, do you agree or disagree with her views?
5. What does Ernest Hemingway’s ‘The Old Man at the Bridge” suggest about the consequences of armed struggle? Do you think armed struggle always bring negative consequences in the society or it is sometimes necessary to bring about the change? (10)
OR
Susan Sontag, in her essay “Beauty,” seeks to discredit conventional attitude about beauty. What changes in attitude about beauty do you think. Sontag wants to bring about in her readers?
6. Laxmi Prasad Devkota, in his poem “The Lunatic”, takes the persona of a lunatic and presents the contrast between the world of the lunatic and that of the sane person. What are some of the contrasts and how do these contrasts help bring out the irony of the poem? (15)
OR
Virginia Woolf, in her essay “Professions for Women”, describes two hazards the thinks all women who aspire to professional life must overcome their tendency to sacrifice their own interests to those of others and their reluctance to challenge conservative male attitudes. Do you agree with Woolf’s argument? How do you think men feel today about women entering what used to be primarily male professions? Does your observation or experience contradict what Woolf says about men’s attitudes?
Group ‘B’
7. Define the following business communication terminologies/ phrases. (5)
a. Upward flow of communication
Ans: Upward communication refers to the transmission of information from lower-level employees to higher-level employees in an organization. It allows employees to provide feedback, suggestions, and report problems or concerns to their superiors.
b. Press release
Ans: A press release is a written release announcing news or specific information about a company, organization or event to the media. It is often used to promote and attract the attention of journalists and media.
c. Rapport
Ans: It shows the basis of meaningful, close and harmonious relationships among people. It’s the feeling of connection you get when you meet someone you love and trust and understand their point of view.
d. Active listening
Ans: Active listening is a communication technique that involves fully focusing on, understanding, and responding to the speaker. This requires paying full attention to the speaker, avoiding distractions.
e. Appraisal interview
Ans: An appraisal interview, also known as a performance review or appraisal, is a formal discussion between an employee and their manager to assess job performance, achievements, strengths, and weaknesses. employees and set goals for future improvement.
8. Rewrite the following issues choosing the best alternatives. (5)
a. ………..is not related to collaborative communication technique.
i. Offering constructive feedback ii. Sharing responsibility
ii. Handling conflicts prudently. iv. Avoiding open communication
b. ………..covers channels like email, telephone call, online chat, social media post, website, blog, webinar, video conferencing, radio/tv report etc,
i. Verbal communication,
ii. Non-verbal communication
iii Electronic communication
iv. Oral communication
c. …………is the one you submit to others without their request for proposal..
i. A solicited proposal ii. An informal proposal
ii. An unsolicited proposal iv. An internal proposal
d. Why we prefer emailing is because…..
i. we can make lengthy communication
ii. we are already living in digital era
iii. it increases the quicker access and it reaches to a large number of readers at once
iv. it is safer.
e. ……. is a brief, non -technical statement of the plan at the
beginning of a business plan.
i.An executive summary ii. A miniplan iii. A business plan iv. A report
9. How can you make your business communication effective? Explain with concrete examples.
6
Ans:
To make your sales communication effective, here are some key tips:
Clear and concise language:
Use simple, direct language to make sure your message is easily understood by everyone. Avoid jargon or technical jargon unless absolutely necessary.
Active listening:
Actively listen to others in conversations or meetings. Pay attention, ask questions, and give appropriate feedback. It helps to understand the other person’s point of view and avoid misunderstandings. Choose the right vehicle:
Choose the most appropriate media depending on the nature of the message. Email, phone calls, face-to-face meetings or video conferencing can be used depending on the context and urgency.
Pay attention to the tone:
Pay attention to the tone of your communication. Use a professional and respectful tone, whether in written or oral communication, to maintain positive relationships.
Use visual aids:
Incorporate visual aids such as graphs, charts, or diagrams to enhance understanding, especially when presenting complex information. Organized and structured:
Clearly structure your communications, whether it’s emails, presentations, or reports. Use headings, bullets, and paragraphs to make them easier to read and understand.
Follow up and clarify:
After any important communication, follow up with a summary or confirmation to make sure everyone understands. If there are any doubts or misunderstandings, please clarify them immediately.
Practice empathy:
Consider the views and feelings of your audience. Empathic communication promotes better understanding and builds stronger relationships.
Continuous improvement:
Regularly evaluate and solicit feedback on your communication skills. Identify areas for improvement and enhance your professional communication skills.
10. Think of an ethical dilemma in communication that you personally experienced recently or in the past. Explain how you were able to make your ethical choice. Did you reach any decision? Lack back at it and write how you feel about your decision today. (8)
Ans: Ethical dilemmas in communication can arise when there is a conflict between different ethical principles or values in the communication process. Here are some examples of ethical dilemmas in communication that I faced I the past:
Security versus transparency:
Balancing the need for privacy with the public’s right to know can be difficult. For example, somestimes I may face ethical dilemmas when deciding whether or not to release personal information about individuals for the sake of public perception.
Truth vs. Cheat:
I often face dilemmas when deciding whether to be completely honest or withhold or manipulate information. For example, public relations professionals may struggle with the ethical implications of presenting information in a way that benefits their clients.
Communicators must strike a balance between respecting cultural norms and promoting freedom of expression. This can be especially difficult in a globalized world where messages can easily cross cultural boundaries.
I still regret on the decision that I made in the past. So, I wish that I can erase my decisions of the past.
11. You and your close colleague met yesterday and discussed a plan on opening a music video center for young people. You both agreed on certain points and are meeting again next week. Design an advertisement to publicize your new business. (8)
Group ‘C’
12. Read the given case and answer the following question.
[2×9=18]
In episode two of the British science-fiction anthology series Black Mirror, entitled “Fifteen Million Merits”, Bingham Madsen (played by Daniel Kaluuya) lives in an enclosed society. Citizens spend their days on stationary bikes, peddling furiously for merits — a form of currency used to buy food, goods, and entertainment. Bing lives a room made of screens. Periodically, these screens fill with advertisements for game shows, and contests, and porn. If Bing wants to stop an ad, he must pay a substantial fee of merits. (If he shouts his eyes, the ad will simply pause until he opens them again.) At one point in the episode. Bing’s account is drained and he is unable to escape a particularly upsetting ad.
In our own society, advertisements are everywhere. Think, about how many ads you encounter in a single day (ex. While driving, listening to the radio, watching Hulu, listening to Spotify, opening your mail, checking your email, watching You Tube). It’s nearly impossible to separate desiredcontent from undesirable content perhaps you’re able to splurge on an ad-free subscription to Hulu, or upgrade to a premium account on spotify. If so, you occupy a privileged position. Not everyone can afford to ‘opt out” so to speak. Nevertheless, even if you’ research able to cut back on the amount of advertisements you’re exposed to, a large number of ads still reach you.
Recently, after appreciating the sheer number of ads I’m forced to watch on a daily basis to consume my desiredcontent. I began to contemplate how these advertisements might be affecting my psyche. Many ads, I realized, prey primarily on our insecurities. Oh you don’t have this? Well you need it! If you’re going to be thin/well-liked successful/beautiful. A great many start by convincing you of your inadequacy of your ordinariness or general lacking — before moving on to why their product will help cure you.
a. Advertising, according to the passage, is manipulation of human consciousness. To what extent do you agree or disagree with this claim? Explain your answer.
Answer:
Advertising uses a number of strategies to achieve this manipulation, such as capturing emotion, creating a sense of urgency, using celebrity endorsements, and using persuasive language and imagery. By carefully crafting messages and images, advertisers aim to influence consumers’ thoughts, beliefs, and behaviors to align them with their marketing goals.
Advertising influences and manipulates our thoughts, feelings, and behaviors. It looks at the techniques used by advertisers to get our attention, create desire, and convince us to buy a product or service.
b. Pick up one advertisement of your choice and describe different tools and techniques used to manipulate the consciousness of the consumers.
Answer:
I am picking up the advertisement of fair and lovely. In this advertisemnet women are shown more beautiful after aaplying the product. We can discuss an overview of some of the common tools and techniques used in advertising to influence consumer consciousness.
Emotions arouse: Advertising often uses emotional triggers to connect with consumers on a deeper level. This can be achieved by telling stories, involving characters, or evoking specific emotions such as happiness, nostalgia, or fear.
Persuasive language: Advertising uses persuasive language to influence consumer behavior. Techniques such as catchy taglines, persuasive copywriting, and positive reinforcement are often used to create desire for the advertised product or service. Intuitive operation: Visual elements play an important role in advertising. Techniques such as color psychology, attractive patterns, and aesthetic design are used to attract attention, create desire, and establish brand identity.
Social proof: Advertising often uses social proof to manipulate consumers’ consciousness. This includes testimonials, celebrity endorsements, or displays of a large number of satisfied customers to create a sense of trust and credibility.
Scarcity and urgency: Creating a sense of scarcity or urgency is a common tactic. Limited-time offers, exclusive offers, or emphasis on limited stock can lead consumers to make impulsive purchasing decisions.
Target marketing: Advertisers use consumer data and analytics to deliver personalized advertising that meets individual interests and concerns. This technique aims to create a stronger bond with consumers by providing them with tailored solutions.
It’s important to note that while these techniques can be used to manipulate consumers’ consciousness, not all advertising is manipulative or unethical. Many advertisements are solely intended to inform and persuade consumers in a fair and transparent manner. If you want to do more research on this topic, I recommend you explore marketing-related academic journals, books or websites that discuss advertising techniques and their impact on customer behavior. consumers.